Membership retention & loyalty

Automatic renewal

In our experience, it is more profitable to retain and develop existing members than to recruit new ones (although we can help with that too).

A proven mechanism in membership management for retention that we build into our membership contracts is automatic renewal at the end of the term.

Promoting a healthy lifestyle

While this is a useful tool, we also sell the health and lifestyle benefits of continued gym and fitness club membership and provide advice on ways of moving out of debt, if that is the issue preventing the continuation of membership.

Effective use of Direct Debit to control payments

Payment by monthly Direct Debit is another great way to help membership retention. It streamlines the administration of payment and the member can budget more easily for payments by instalments. We help you to promote this with our FREE A2 colour posters.