Membership Retention

Automatic renewal

In our experience, it is more profitable to retain and develop existing members than to recruit new ones (although we can help with that too).

A proven mechanism in membership retention that we build into our membership contracts is automatic renewal at the end of the term.

Promoting a healthy lifestyle

We sell the health and lifestyle benefits of continued gym and fitness club membership and provide advice on ways of moving out of debt, if that is the issue preventing the continuation of membership.

Effective use of Direct Debit to control payments

Payment by monthly Direct Debit is a great way to increase membership retention.  It streamlines the administration of payment and the member can budget more easily for payments by instalments. We help you to promote this with our FREE A2 colour posters.